You are NOT a Kardashian Principle
December 6, 2021
How to create content that converts! ‍Important vs Relevant details ‍Relevant to 3 things: Pain points, Current Offer, Stakes.
McCall Jones
Founder @ Charisma Hacking
Character Flaws: Marketing Terminology
November 8, 2021
In this post, we define the term "Attractive Character", made popular by Russell Brunson in his DotCom Secrets book, and talk about revealing "Character Flaws" of that character as part of our marketing.
McCall Jones
Founder @ Charisma Hacking
Urgency & Scarcity: Marketing Terminology
November 1, 2021
In this post, we define what most marketers mean when they talk about urgency & scarcity, and the typical tactics associated with it.
McCall Jones
Founder @ Charisma Hacking
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